JANAKPURDHAM, Feb 10: FM radios being operated in Madhesh Province are facing a crisis owing to the decreasing advertisement revenue and other managerial reasons.
According to the Mass Communications Authority, Janakpurdham, 19 radios have so far shut their operations in Madhesh Province. Such a trend is likely to continue in the province, leading other radios to the closure in the near future.
The Authority’s Chairperson Shyam Sundar Yadav said 19 radios have so far closed down their operations and around 25 percent radios are not in a situation to air news and programs due to their failure to retain human resources.
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"The advertisement industry is limited; local governments have not been able to distribute proportional advertisements due to the lack of procedural guidelines to that end. The situation has caused radios to shut their operations," he noted.
"The radio operators as well as the governments should come up with concrete plans for commercial management of the radios from now onward. Otherwise, the number of radios facing closure will go up," Yadav further said.
Radio station manager Santosh Karna said the problem has resulted as the government provided licenses of radio without carrying out market situation analysis. "Trade and commerce is in crisis at the local level. Frequencies of several radios collided causing low listenership."
(RSS)
