The three-day TATA Motors Car Mela Season 5 came to a conclusion on Sunday at Naxal Banquet, Kathmandu. The event organized by Sipradi Trading Pvt Ltd aimed at promoting TATA Motors through the family-oriented fair and test driving.
The event saw the participation of a diverse group of people. Nishma Dhungana Choudhary, a radio jockey, regaled the crowd as Master of Ceremony for the event. A long trail of food stalls serving a variety of fast foods served meals, while other recreational stalls of henna, nail art, face painting and gaming zone for children kept the crowd busy.
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The food stalls also had interesting combination of meals such as Sumo momo, Bolt bhatura, Zest jerry, Storme tikki chaat, Xeta gola, Indigo pani puri and Tiago ice Cream. Naming the food items after some TATA motors vehicles added an essence to the brand promotion.
The Mela also had a limited offer of buying TATA Motors in an exchange with old vehicles.
Moreover, comedian Jeetu Nepal also managed to grab the crowd’s attention with a good deal of humor. “The Mela is a family oriented event that has been taking place annually for the last five years. Our motive is to aware people and to convince them into buying our vehicles through test drives,” informed General Manager of Sipradi Trading Pvt Ltd, Prabin Khatiwada.
Sipradi Trading Pvt Ltd has been the exclusive distributor of Tata Motors Ltd in Nepal since 1982.
