KATHMANDU, Jan 18: Daraz, an e-commerce platform, unveiled its new brand look on Monday.

In a statement issued by the company, founder and CEO of Daraz Group, Bjarke Mikkelsen was quoted as saying that the launch marks an exciting step forward for the business. 

“Daraz has grown so much over the past seven years and as we move into the next chapter of our journey, now is the right time for us to evolve the brand to showcase how we are shifting gears as a business to drive a significantly enhanced customer experience,” he said. “The new brand look still represents the elements that have always been part of our DNA – progress, innovation, exploration, and discovery. At the same time, it signifies a shift to a more personal experience that will allow us to create greater connectivity between buyers and sellers on our platform.”

One of the main drivers to refresh the brand is Daraz’s ambition to make e-commerce a key part of people's daily lives across its five markets in South Asia - Pakistan, Bangladesh, Sri Lanka, Nepal, and Myanmar, according to the statement.

According to the company, a key change is the new icon, which represents a package that is symbolic of how the e-commerce platform physically connects SME sellers to customers. At the center of the icon is an arrow that highlights the focus on progress and fast deliveries, but also resembles a ‘play button’ symbolizing how Daraz is continually innovating to create a more dynamic content experience for users. 

 
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