KATHMANDU, Feb 28 (REPUBLICA): Coca-Cola has launched its global campaign -- Taste the Feeling -- in Nepal. Coca-Cola launched the new campaign amid a program held at Civil Mall on Sunday.
Issuing a statement, the company said that 'Taste The Feeling' is a new 'One Brand' global marketing strategy of Coca-Cola that extends the global equity and iconic appeal of original Coca-Cola across the trademark, uniting the Coca-Cola family under the world's number one beverage brand.
The taste of fine chocolate
The 'One Brand' strategy, according to company officials, uses universal storytelling and everyday moments to connect with consumers around the world, features the product at the heart of the creative, celebrating the experience and simple pleasure of drinking a Coca-Cola, and underscores the company's commitment to choice, allowing consumers to choose whichever Coca-Cola suits their taste, lifestyle, and diet.
"There is nothing quite like the taste of an ice-cold Coca-Cola," said Rodolfo Echeverria, vice president, Global Creative, Connections and Digital of Coca-Cola Company adding, "The campaign creative is designed to celebrate the notion that the simple pleasure of drinking an ice-cold Coca-Cola makes any moment more special."
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