According to a press statement issued by the company, the campaign is aimed at amplifying the strong teen connection that the brand enjoys in Nepal. [break]"This further elevates Coca-Cola into the energizing refreshment space which has captured teen preference in the recent past, said the statement.
The campaign integrates refreshing energy and fun with togetherness and sharing in a way which is appealing and exciting to teens.
"The communication reinforces how sharing a Coca-Cola connects people and adds fun to an otherwise humdrum moment," the statement said, adding, "The core message delivered is to pause, gulp a sip of Coca-Cola and enjoy life´s simple pleasures."
The campaign involves a 360 degree communication program which includes thematic television commercials, radio jingles, print ads and hoardings.
The entire communication effort is complemented by a range of on-ground initiatives including in-store and on-ground activations of youth hangout zones across all key markets, said the statement.
"As teens are the most demanding audience as far as creativity is concerned and in the way they engage with brands, we have targeted the campaign for them and are inviting teens to ´Have a Coke´ and ´refresh and energize´ themselves and those around," Shadab Khan, country manager for Nepal and Bhutan for Coca-Cola, said in the statement.
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