KATHMANDU, Oct 14: The government has decided to implement the much anticipated clean feed policy in television systems from Oct 23.

With this decision in effect, the advertisers have been barred from publishing advertisements in foreign television channels.

Issuing a press statement on Wednesday, the Ministry of Communication and Information Technology directed the foreign television channels which are broadcasted in Nepal to abide by clean feed policy by Oct 23. The Ministry has also warned of prohibiting airing of those channels which fail to do so.

The clean feed system allows television signal distributors to replace advertisements in foreign television channels with local advertisements as practised in most of the developed countries. But in the absence of a clean feed system, foreign television channels appear on Nepali television sets in real time with their original advertisements. Nepali advertisers have been lobbying to introduce a clean feed policy for years stating that it would help promote Nepali products.

Implementation of clean feed policy is expected to promote business of both Nepali cable channels and Nepali products.

 
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