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Sugam Pokharel’s new song celebrates friendship

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KATHMANDU, March 25: Sugam Pokharel's latest peppy party song, '#awastha,' which happens to be the new theme song of San Miguel beer, is the perfect anthem for the youth. The song also features rapper Nawaj Ansari.

The music video of the song that was released on YouTube on March 22 has been directed by Asif Shah, and features some of the most popular names in the modeling industry including Nirajan Pradhan, Sanjog Koirala and Barsha Raut. Shot in Ibyza Lounge and Discotheque, Thamel, the video shows young people happily dancing and enjoying themselves, complementing the song's theme of celebrating friendship and sharing happiness.  In a press release issued by Gorkha Brewery, singer Sugam Pokharel, who is also the composer of the song, has been quoted as saying that he appreciates the song's theme of friendship and togetherness. "This song has been composed with passion, and I'm confident that audience will admire the largeness of it," he's been quoted.

Likewise, Baibhav Sharma, Head of Marketing at Gorkha Brewery said, "We recently launched a summer campaign 'Halka Ramailo #awastha' and an app to complement the brand proposition. Now with this party theme song, we are confident that the campaign will reinforce the long-held association of the brand with friendship."



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