KATHMANDU, May 14: FIFA has released its official Coca-Cola sponsored anthem ‘Colors’, sung by US pop star Jason Derulo. The track written by Derulo emphasizes the excitement that greets the arrival of the World Cup.
Derulo, a global pop star traveled to his homeland of Haiti to create the official music video for ‘Colors.
The song is Coca-Cola’s anthem for the 2018 FIFA World Cup, and on the day the song was debuted, Derulo posted on the social media that he had the idea of unity in mind as he was writing the uptempo jam.
The video was shot in Miami (where Jason was raised) and at The Citadelle Laferriére, a mountaintop fortress located in Nord, Haiti.
Wycleaf Jean, who is also of Haitian descent, makes a brief cameo where he is seen playing guitar. In the video, people from all over the world can be seen coming out to celebrate with their respective flags and nationalities ahead of the beautiful game’s biggest tournament.
The lyrics of ‘Colors’ reflect an appreciation of diversity and coming together. It gives the message that it’s time to raise your flag and represent your country. World Cup is a time of celebration, a time to come together and enjoy, support favorite teams and immerse in the delightful moments.
Music and football have always been a great combination and they stand for a symbol of perfect cooperation. Football is a beautiful game and music adds magic to it. Coca-Cola has a close association with football and music, globally and in Nepal. It remains committed to enjoying every moment of sports and music.
Coca-Cola’s contribution to the world of football since the 40 years of FIFA association is unparalleled, and it has also tied up with various artists to come up with numerous entertaining and appealing musical moments.
“It was a pleasure working with Coca-Cola to create the anthem for the 2018 FIFA World Cup. It’s a tournament that celebrates athletic excellence and I’m honored to provide the soundtrack. There’s a beauty in the unity we’ve found,” Derulo said in a statement. “We are inundated everyday with negative news and it’s hard to remain positive. That’s why it’s more important than ever to unite with people in your community to try and make a difference. As a Haitian-American, I’ve become more and more invested in giving back to where my family is from,” he added.