Ad & Media Expo 2011 kicks off

KATHMANDU, April 28: The first ´Ad & Media Expo 2011´ presented by Advertising Association of Nepal (AAN) and organized by alpaviraam and Direction Nepal kicked off at Direction Exhibition and Convention Center on Thursday.



The three-day long event aims at bringing the advertising and media industry, advertisers, clients, media owners and buyers together to strengthen the roots of the industry. [break]



The Expo has 40 different stalls of companies and professionals related to print, electronic and outdoor media, advertising and modeling agencies, press, colleges, training institutes and corporate houses, among others. The organizers have expected a footfall of more than 25,000 during the event.



The organizer is also hosting a three-day integrated workshop on different ad and media related topics, involving three trainers from India and eight from Nepal during the Expo. Exhibition gallery showcases evolution of ad and media in Nepal. Promotional ramp show where different brands can be showcased and launched and job booths where the ad agencies and media houses can announce their vacancies too are other features of the Expo.



Inagurating the program Sushil Ghimire, secretary at the Ministry of Information and Communications (MoIC) expressed hope that the expo would prove beneficial for advertising, media and related organizations. "The advertising industry makes a substantial contribution to the national economy. Sadly though, the government has not done enough to promote the sector," said Ghimire. He also informed that MoIC was soon introducing an ´Ad policy´ as announced in the current budget.



Nirmal Raj Paudel, coordinator of the expo and former president of AAN said the program has been organized for the first time to create a platform for all the players of the ad industry and to explore new opportunities in the sector. Different personalities like Laxman Upadhyaya, Laxman Lohani, Yadav Kharel, Shambhujeet Baskota and Prem Upadhyaya and the state owned media houses:. Gorkhapatra Corporation, Radio Nepal, Nepal Television were felicitated for their contribution in the ad industry.



Raj Kumar Bhattarai, president of AAN urged the government to form Audit Bureau of Circulation, ad monitoring committee and ad council as lack of these bodies has hindered the development and regulation of the ad industry. Bhattarai also announced the re-opening of Ad Club of Nepal.

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