KATHMANDU, Aug 1: Jimmy Donaldson, popularly known as MrBeast, and fellow YouTube star Mark Rober have launched #TeamWater, a global campaign to bring clean water to 2 million people. Powered by content creators from over 84 countries, with a combined reach of 2 billion subscribers, the initiative aims to raise $40 million by August 31. In partnership with the international nonprofit WaterAid, the campaign combines creator influence with four decades of global water expertise to drive lasting change.
From the deserts of Colombia to the mangrove forests of Bangladesh, #TeamWater will work with communities worldwide, rallying global support through the power of creators and their audiences. Mr Beast and Mark Rober will lead the campaign with call-to-action videos across their platforms, activating a global network of creators to raise awareness and drive donations. Emerging from the YouTube and TikTok creator communities, #TeamWater is rooted in platforms where creators and audiences connect, fueling a global movement through authentic, community-driven engagement.
Renowned Youtuber MrBeast's team in Nepal
“We’ve seen the power of the internet when it rallies behind a cause — from planting millions of trees to removing millions of pounds of trash from the ocean,” Donaldson and Rober said in a joint statement. “Now, we’re taking on clean water, because no one should have to live without it.”
#TeamWater marks the third large-scale environmental campaign led by Donaldson and Rober, following the success of #TeamTrees and #TeamSeas. Together, those campaigns raised over \$50 million to plant 20 million trees and remove 30 million pounds of trash from oceans, rivers, and beaches worldwide. This new initiative harnesses the reach of creators across platforms to mobilize collective action on one of the world’s most urgent challenges: access to clean water.
“We’re pairing the power of the world’s most influential content creators with WaterAid’s decades of on-the-ground experience to tackle one of the world’s most solvable challenges — the global water crisis,” said Kelly Parsons, CEO of WaterAid America. “Every dollar raised will fund long-term, sustainable water solutions — from solar-powered wells to gravity-fed pipelines — delivering clean water to millions, for generations to come.”
Despite global progress, millions of people still lack access to clean water. To help close that gap, every dollar donated through #TeamWater will go directly toward funding clean water projects around the world.