Social media today has become an integral part of our living. In fact today’s world cannot be visualized without social media. Whether it is used for work like a student using it to remain in touch with school endeavors, a businessman being updated while launching a new business venture or for obtaining information about national and global happenings’ social media is a must. Such is the greatest scope of social media in the today’s world.
In this era of communication and technologies social media has played a crucial role in shaping public opinion. Audiences usually tend to depend particularly upon the media to inform them especially in the field they do not possess much knowledge. In fact they are the source of opinion itself. Man keeps opinion after knowing an event, incident or decision and it is media that makes people acquainted with all those things.So, in this sense social media as the name itself says is a mediator between happenings and people and it solely depend upon mediator, in what way is the information to be presented. Whether it is with optimistic insight or with pessimistic attitude depending upon the type of information that is presented.the mass media brings all together what is called 'Simulated reaqlity' to our lives. This can be elaborated on in what is called ‘Cultivation Theory’ . The theory was formed in the year 1980 by Gerbner, Gross, Morgan & Signorielli. Cultivation Theory holds that the popular media, such as television, has the power to influence our view of the world and it is “primarily responsible for our perceptions of day-today norms and reality”.
Social medias are the keys to setting agendas and focusing public interest on current issues and particular subject. It creates platform for public debate and bringtogether the different critics and opinions together. Drawing on a multidimentional model of the communication ,social medias bring all round development.
SOCIAL PERSPECTIVE AND MEDIAS
Social media today has become an integral part of our living. In fact today’s world cannot be visualized without social media. Whether it is used for work like a student using it to remain in touch with school endeavors, a businessman being updated while launching a new business venture or for obtaining information about national and global happenings’ social media is a must. Such is the greatest scope of social media in the today’s world.
In this era of communication and technologies social media has played a crucial role in shaping public opinion. Audiences usually tend to depend particularly upon the media to inform them especially in the field they do not possess much knowledge. In fact they are the source of opinion itself. Man keeps opinion after knowing an event, incident or decision and it is media that makes people acquainted with all those things.So, in this sense social media as the name itself says is a mediator between happenings and people and it solely depend upon mediator, in what way is the information to be presented. Whether it is with optimistic insight or with pessimistic attitude depending upon the type of information that is presented.the mass media brings all together what is called 'Simulated reaqlity' to our lives. This can be elaborated on in what is called ‘Cultivation Theory’ . The theory was formed in the year 1980 by Gerbner, Gross, Morgan & Signorielli. Cultivation Theory holds that the popular media, such as television, has the power to influence our view of the world and it is “primarily responsible for our perceptions of day-today norms and reality”.
Social medias are the keys to setting agendas and focusing public interest on current issues and particular subject. It creates platform for public debate and bringtogether the different critics and opinions together. Drawing on a multidimentional model of the communication ,social medias bring all round development.
