Social media today has become an integral part of our living. Infact todays world cannot be visualized without social media. Whether it is used for work like a student using it to remain in touch with school endeavours,a businessman being updated while launching a new businessventure or for obtaining information about recent happenings, socialmedia is a must. Such is the greatest scope of social media in the todays world.
In this era of communication and technology social media has played a crucial role in shaping public opinion. Audiences usually tend to depend particulary upon social media to inform them especially on the field in which they donot possess much knowledge .Infact they are the source of opinion itself. Man keeps opinion after knowing an event ,incident or decision and it is the media that makes people acquainted with all thosethings.So,in this sense social media as the name itself says is a mediator between happenings and people and is solely dependent upon the mediator in what way is the information to be presented.
The mass media brings all together what is called 'Simulated Reality'to our lives. This can be elaborated in what is called 'Cultivation Theory'.The theory was formed in the year 1980 by Gross, Gerbner,Morgan and Signorielli.Cultivation Theory holds thea the popular media, such as television, has the power to influence our view of the world and is "primarily responsible for our perceptions of day to day norms and reality".
SOCIAL PERSPECTIVE AND MEDIAS
Social medias are the keys to setting agendas and focusing public interest on current issues and particular subject. It creates platform for public debate and bring together the different ideas and opinions together . Drawing on a multidimentional model of the communication processes social medias act as an influential factor to shape the opinion of public.
Social media today has become an integral part of our living. Infact todays world cannot be visualized without social media. Whether it is used for work like a student using it to remain in touch with school endeavours,a businessman being updated while launching a new businessventure or for obtaining information about recent happenings, socialmedia is a must. Such is the greatest scope of social media in the todays world.
In this era of communication and technology social media has played a crucial role in shaping public opinion. Audiences usually tend to depend particulary upon social media to inform them especially on the field in which they donot possess much knowledge .Infact they are the source of opinion itself. Man keeps opinion after knowing an event ,incident or decision and it is the media that makes people acquainted with all thosethings.So,in this sense social media as the name itself says is a mediator between happenings and people and is solely dependent upon the mediator in what way is the information to be presented.
The mass media brings all together what is called 'Simulated Reality'to our lives. This can be elaborated in what is called 'Cultivation Theory'.The theory was formed in the year 1980 by Gross, Gerbner,Morgan and Signorielli.Cultivation Theory holds thea the popular media, such as television, has the power to influence our view of the world and is "primarily responsible for our perceptions of day to day norms and reality".
Social medias are the keys to setting agendas and focusing public interest on current issues and particular subject. It creates platform for public debate and bring together the different ideas and opinions together . Drawing on a multidimentional model of the communication processes social medias act as an influential factor to shape the opinion of public.
