My City has taken interviews of two young members of Ethnik, which has introduced chaaku as their products in the market with modern packaging. And, Ethnik is a new business venture and a team name for 4 students from People’s Dental College, who participated and won the On-Campus Finale of Hult Prize at IOM for the cause 'Food for Good'. They plan to take their products at the international level in the Regional competition being held soon.