Communicating about corona

April 13, 2020 09:09 am

Communication in crisis is vital. Imagine how inordinate it would have been the intensity of coronavirus catastrophe up until now had there not been modern communication tools to prevent the spread of the virus. Effective communication is the most powerful weapon to fight the virus. Coping with the fright of deadly virus will largely depend upon how constructive messaging we can give to prevent its contagion. Proper flow of information at the right time can save the lives of people whereas its absence or misinformation can have shattering consequences.