Earlier, recharge cards of Rs 50, Rs 100, Rs 500 and Rs 1,000 would cost up to Rs 20 more than the MRP and unauthorized resellers were charging even more in times of shortage. [break]
Ncell officials admitted the shortage and said the problem has arisen as the company is trying to correct the price anomaly caused by unauthorized resellers who buy in bulk and charge higher prices for the cards.
"This is our step to save our customers from being deceived by unauthorized resellers," Sanju Koirala, Corporate Communications Manager at Ncell, said.
She added the recharge cards will be easily available in the market within a week and the company will publish the authorized points-of-sale in newspapers and list it at Ncell website this week so that customers as per their convince can visit any outlet to purchase the recharge cards at the MRP set by the company.
Ncell at present has only 40,000 points-of sale, which is not sufficient to cater to the customer base of six million subscribers. "We are expanding Ncell centers in every corner of the country so that customers don´t face any problems," Koirala said. However, despite the shortage in the market, recharge cards are available at authorized outlets and Ncell centers, she claimed.
Following complaints from customers, Ncell is attempting to take strict actions against unauthorized resellers who are overcharge the customers.
Earlier, Ncell had announced it has taken action and terminated business partnerships with more than 200 outlets after they were found charging higher than the fixed rate. Officials said there is no reason to charge extra as the end-seller gets 50 percent of the total commission.
Koirala said, "We are strictly monitoring bulk sale to unauthorized resellers and customers will easily get the recharge cards at the set MRP within a week."
Related story
NTC reports loss of recharge cards worth Rs 1 million
-1200x560-1771928761.webp)
