Issuing a press statement, the company said Alpine is available in major retail outlets, enabling Nepalis enjoy local dairy whitener of international standard. The company has announced that Alpine is specially made for making perfect tea and coffee and manufactured in a strict hygienic condition.
Alpine is available in air tight, shining blue metallic pouch. It is prominently branded in contemporary style and the company´s logo on package assures consumers on its quality. The company is using a theme ´Ek Cup Mitho Pal, Alpine´ to promote the product, identifying it as modern youth icon.
Sujal Dairy, a subsidiary of Laxmi Group, attributes its success in manufacturing Alpine to the support of small-scale local dairy farmers, who supply the milk for its production. With the entry of this innovative product, the company also hopes that the farmers would not need to suffer from milk holiday problem. “Alpine can be one effective medium to direct the cash flow to rural economy from urban areas and hence contributes to the development to the rural economy,” stated the release.
Sujal Dairy is successfully running ´Safal Aviyan´, a milk production initiative, which involves over 20,000 farmers. It is producing and marketing Safal brand of milk and milk products in Pokahra and surrounding areas since last 5 years. The company also has Nepal´s first Safal Skimmed Milk Powder in its name.
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