KATHMANDU, June 11: Wipro Consumer Care Nepal has launched a nationwide free sampling campaign for its Glucovita Instant Energy Drinks, aiming to give consumers firsthand experience of the product’s taste, quality, and functional benefits. The company said the initiative has been receiving an encouraging response from consumers across the country.
As part of the campaign, free samples are being distributed in marketplaces, busy public areas, high-footfall locations, Bhatbhateni Supermarkets, and selected schools. Along with product tasting opportunities, the company is also sharing information on Glucovita’s features and benefits with consumers and students.
The campaign has seen active participation from local consumers, youth, students, and the general public, with many expressing positive feedback on the drink’s taste, quality, and its ability to provide instant energy and refreshment, according to a press statement issued by the company.
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Under the initiative, Demovan sampling programmes have already been conducted in several major cities, including Itahari, Biratnagar, Lahan, Janakpur, Hetauda, and Narayanghat. Similar promotional activities have also been carried out in various Bhatbhateni Supermarkets and schools, with plans to expand the campaign to other parts of the country in the coming days.
According to the company, the nationwide outreach is aimed at increasing awareness of the product and allowing consumers to directly experience its quality.
Speaking on the occasion, Amish Mani Tripathi, Country Manager of Wipro Consumer Care Nepal, said the company is committed to engaging directly with consumers and offering them the opportunity to experience Glucovita firsthand.
“We are committed to reaching consumers directly and providing them an opportunity to experience the taste and quality of Glucovita Instant Energy Drinks. Such initiatives have been carried out not only in marketplaces but also through Bhatbhateni Supermarkets and schools. We will continue to expand and sustain these consumer-focused campaigns in the days ahead,” he said.
The company believes Glucovita Instant Energy Drinks help provide the body with essential energy while keeping consumers refreshed and revitalised throughout the day.
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