It's hardly surprising as to why Rita Ora has been selected to front the brand's first ever campaign following the unveiling of a set of sexy new snaps.
Showing off her ample cleavage and toned abs, the shots show the 24-year-old singer stripping down to her racy undergarments as she poses seductively for the camera.
Teaming the look with a pair of coordinating sheer lace knickers, she casually wears a coated bomber jacket across one shoulder as she lifts up her signature blonde locks and looks lustfully into the lens.
A second shot shows The X Factor judge in a more theatrical style that is a strapless bra emblazoned with glistening black sequins.
Once again dressing down the provocative style, the singer pairs the design with a silk bomber jacket with contrasting sequinned arms.
Draped around her neck is an array of chunky gold chains while her platinum tresses are worn in a sexy blow-out showcasing her sculpted face.