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Communicating public health and social justice
August 20, 2020 10:00 am
KIGALI – As the COVID-19 pandemic has shown, communication is a double-edged sword. It is one of the most powerful tools for changing behaviors. It can create awareness of—and compassion for—the plight of vulnerable groups, which suffer disproportionately during crises. When paired with a strong equity agenda and credible leadership, it can drive positive and inclusive action. But when it is misused—distorted by false assumptions, shortsightedness, and narrow self-interest—communication can be a dangerous weapon.
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