Beautiful add-ons

January 18, 2019 09:10 am

A lot of startups these days create their customer base initially through social media. A new kind of startup that has been coming up in the past year and is based primarily on their social media influence is those selling small designs and products that you can add to things and clothing items you already own. Here, The Week’s Anweiti Upadhyay profiles three such ventures to help you understand how they operate as well as get to know the people and stories behind them.