Hotel Association Nepal (HAN) called an urgent meeting on Friday to draw attention of concerned bodies to a planned law that would 'further discourage consumption and marketing of alcohol'.

The current marketing trend

September 20, 2018 08:46 am

Marketing is a very vast subject matter and does not have a concrete definition. In simple words, we can say that marketing is a process of notifying the consumers of products or services. Marketing requires prominent product positioning to create a buzz in its target market. The publicity, as a result of proper product positioning, will subsequently trigger the interest among users.

Marketing is heart of any business

January 28, 2018 09:18 am

A market simply means where buyers and sellers meet for trading purposes. The transactions are made by keeping in mind the satisfaction of both the parties. Indeed, this is a basic definition that needs to be understood when it comes to marketing. But, as time passes, marketing becomes wider and different from mass marketing to individual marketing.

Making A Mark In Marketing

November 7, 2017 09:01 am

A learned professional dedicated to the field of marketing and communications for 15 years now, Suman Shrestha is the Head of Marketing and Communications at The British College, Thapathali.

Delta Marketing partners with Brillare

September 10, 2017 07:52 am

KATHMANDU, Sept 10: Delta Marketing has started its partnership with Brillare Science Pvt Ltd.  Issuing a statement, the company said: "Together we have a vision to work shoulder to shoulder keeping the need of the end user in mind."

KATHMANDU, August 24: Educational fairs are without a doubt one of the most recommended tools to educate and inform students and parents alike about the programs and courses offered by various educational institutions.

Roshee Lamichhane Bhusal is a lecturer of General Management and placement in-charge at the Kathmandu University School for Management (KUSOM). Having graduated from Kathmandu College of Management (KCM), she earned her MBA degree from Osmania University, India in 2012. She then went on to work in the field of marketing a couple of years. Roshee nevertheless encountered the sense of belongingness in academia, which eventually extended her journey in the field of teaching.

Addressing visual marketing needs

June 8, 2017 12:09 pm

Khwappa, a company that produces customized illustrations for businesses and individuals alike, comes as a breath of fresh air to the monotonous business identities of today. The start-up has found a way to add a personal touch to your personal business identity, especially in a highly competitive era where professionals would want to stand out. Professionals from all walks of life, be it the field of medicine, business or education, can benefit from the services of the company started by graduates of Kathmandu College of Management:  Saujanya Shrestha, 25; Sonal Shrestha, 24; and Samip Babu Malla, 24.

KATHMANDU, Feb 9: Janavi Marketing Pvt Ltd is launching EON Electronics products in the Nepali market.

Online marketing has played a major role in this year’s presidential election. But who’s doing it better?

Seminar on social marketing held

June 12, 2016 20:42 pm

KATHMANDU, June 13: Avant-garde Solution, an emerging research and consulting firm, organized a seminar program on Friday, highlighting the importance of social marketing plans for social organizations in order to determine their target beneficiaries and developing strategy to induce desirable behavioral changes for improvement of their lives and the society. At the seminar, Viswonath Goyal, former managing director of Nepal Telecom and Nepal Oil Corporation, highlighted the importance of social research in Nepali context.