As the streaming wars near a fever pitch and viewers are targeted from every vantage point — Disney Plus has the Marvel and Star Wars brands! HBO Max counters with “Game of Thrones” and DC superheroes! — Apple TV Plus could be cast as a highly pedigreed and improbable underdog.

LOS ANGELES, March 19: Netflix Inc, the world’s dominant streaming service, will not make its TV shows and movies available through Apple Inc’s upcoming video offering, Netflix Chief Executive Reed Hastings said on Monday.