Things you can do on social media to boost your career

Published On: January 2, 2017 11:15 PM NPT

The use of social media has grown over years. Many people may not know but, there’s such a thing as using social media to boost your career. Here are few things that you can do that will make you a better candidate, employee, and manager.

Follow publications in your industry 
This is the easiest way to bring industry news, trends, and updates right to you just ‘like’ their pages and watch your newsfeed fill with articles, videos, and discussions. Then you can use that knowledge to impress your boss, co-workers, or an interviewer.

Follow influencers in your industry 
Get some daily doses of advice and guidance and even expand your professional network by following big guys in your field or, check out these important people on Twitter and LinkedIn for some general career tips.

Tthen share their stuff
When you share, comment, or like something, people see it. Which means you can start to build your personal brand and become a thought leader in your space with the click of a button.

Find articles or posts that inspire you, express your thoughts (better than you can), or make you ask questions. Share them, comment with your thoughts, or tag people who might also like them. The more good stuff you attach to your name, the more reputable you’ll look.

Write a personal bio 
Yes, this is super important to putting on a good online face. Luckily, we have plenty of useful templates for LinkedIn and Twitter so you don’t have to spend hours crafting the perfect one.

Like other people's stuff
Did your colleague write an article on Pulse? Share it and tag him or her. Did your boss just get married? Comment with a “Congrats, I’m so excited for you two!” Impressed by a co-worker? Throw some endorsements their way on LinkedIn. These little things keep your network warm, get your name out there, and encourage people to do the same. 

Ask for likes in return 
Completed a project you want to spread the word on? Share it and then add a comment asking followers to share if it inspires them or add their own opinions and thoughts.

Another idea to enhance your LinkedIn profile is to get a recommendation. As long as you’re not begging, people will most likely be willing to go that extra mile to help you because, it makes them look good, too.

Join a group 
There are tons of awesome groups on Facebook and LinkedIn where you can participate in interesting conversations, get advice on just about any work situation, or even network your way to a job. All you have to do is find one you like and join in.

Connect with your extended network
This sounds super obvious, but I’d bet there are plenty of people you know who you’re not actually connected with on Facebook, LinkedIn, Instagram, or Twitter. Find alumni in your desired field, friends from high school, or past co-workers and send them a short, personalized message asking to connect. You never know what they can offer you.

Admit it, you do this already. But do it for more work-related reasons. Stalk a company’s Instagram so you have something to talk about in an interview. Or go through an influencer’s Twitter feed to get a feel for how they manage their office. 

Maybe you made your professional bio months ago and don’t want to rewrite it. Fine,but how about editing it? Cut out unnecessary buzzwords, cliches, or jargon, as well as long-winded stories about your love for hiking and fresh air. Add bullet points to your most important previous experiences, or remove old and irrelevant ones. Not sure if your content’s 100% HR-approved, but not willing to change it? Well then consider changing your privacy settings.

Google yourself 
This isn’t something you do on social media, but it’s very much related. Hiring managers Google you. They just do. So type in your name and see what comes up. Is it a really old profile you forgot making on some outdated, forgotten platform? Get rid of it.

We always think boosting our careers requires us to put everything down and start from scratch. The thing is, all the stuff you do now on social media is just as key to succeeding in the job search or moving up in your company. You just need to rethink how you use it.


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