Sprite launches "Fresh Max, Mobile Time Chillax" campaign

Published On: February 21, 2021 05:24 PM NPT By: Republica  | @RepublicaNepal

KATHMANDU, Feb 21: Sprite, a popular lemon-lime flavored beverage from Coca-Cola, has launched a new campaign called “Refresh Max, Mobile Time Chillax”.

The campaign aims to inspire consumers to stay fully refreshed during their screen time at home while revealing a simple way to do so, according to a press release issued by the company on Sunday.

"The central idea emerges from how we all might address the irritants that come our way when we are trying to relax with our smart phones. There could be annoying factors such as mobile buzzing with notification pop ups, messages from friends and family, emails, mobile updates or random notifications from various social applications. The commercial portrays how we can sit back and take relaxation and refreshment to the ultimate level during our at-home screen time by treating ourselves to the ice cold, crisp and lemon-lime taste of Sprite, instead of being perturbed by these irritants," read the press release.

 “The new Sprite campaign highlights a situation that we all can relate to, where we get overwhelmed instead of relaxed during our unwinding screen time due to many distractions that comes around it. We aim to connect more with our consumers with our message, which is to get fully refreshed with Sprite and not let any distractions get to you when it’s time to relax with the screen of your choice at the comfort of your home," Ambuj Singh, country director of Coca-Cola company in Nepal, has been quoted in the press release as saying.

The commercial begins with a mobile phone that keeps buzzing with numerous notifications, stating that  we can experience two things while trying to unwind during our mobile time at home; we can either be refreshed or stressed (due to the constant disruptions).

The actor then moves on and fetches a chilled bottle of Sprite from the fridge after which the viewers are enticed through a series of intricate shots where the Sprite bottle is popped open and poured it into a glass filled with ice cubes and lime wedges. The commercial then advices us to not be caught up with two things (i.e. Refresh and Stress), but stick with only one thing i.e., Refreshment through Sprite. The film concludes with the campaign tagline “Refresh Max, Mobile Time Chillax,” encouraging consumers to stay refreshed to the max and remain relaxed during their screen time at home.


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