Seminar on social marketing held

Published On: June 12, 2016 08:42 PM NPT By: Republica

KATHMANDU, June 13: Avant-garde Solution, an emerging research and consulting firm, organized a seminar program on Friday, highlighting the importance of social marketing plans for social organizations in order to determine their target beneficiaries and developing strategy to induce desirable behavioral changes for improvement of their lives and the society. At the seminar, Viswonath Goyal, former managing director of Nepal Telecom and Nepal Oil Corporation, highlighted the importance of social research in Nepali context.

Similarly, Harihar Acharya, CEO of Center of Microfinance, spoke about the development of programs based on research findings for bringing effective socio-economic benefits. Binod Krishna Shrestha highlighted on the challenges faced by social organizations in bringing positive impact in society and the lives of the people in ongoing social development programs in Nepal, according to a statement issued by the firm.

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