KATHMANDU, April 27: Pepsi has brought onboard Nepal’s superstar Pradeep Khadka as its new brand ambassador in Nepal as it launches a quirky new summer campaign with him. 

According to a press statement issued by the company, the new film is an extension of Harghoontma swag proposition and shows Pepsi hero bonding with friends over a game of carrom on a hot summer day. At the same time, another friend is hooked on the phone talking to his girlfriend. Seeing this budding romance, Pradeep exclaims ‘Kyaamaya’. Participating in the cheeky banter, Pradeep Khadka says ‘Kyaa Garmi’ and pulls out a chilled bottle of Pepsi®, takes a swig and proclaims ‘Kyaa refreshing!”with Swag.

 “Pepsi has always been the choice of the young generation and is one of the most loved cola drinks in the country. We are excited to have Pradeep as our brand ambassador as Pradeep’s refreshing attitude matches with the brand synergie,” the statement quotes Marketing Director, PepsiCo, Nepal Region, Naseeb Puri as saying on the launch of the new campaign.

Speaking about the campaign, Pepsi® brand ambassador Pradeep Khadka, said,“I have always been a big fan of Pepsi and truly believe that it is a perfect drink to beat summers with SWAG. The irreverent attitude of the brand is what makes it so relatable to the youth today. Hence, I am  confident that everyone will enjoy the new TVC as well which is fun, irreverent and is  all about enjoying fun moments with a chilled Pepsi.”  

The new Pepsi® TVC will be amplified across TV, digital, outdoor, and social media with a 360-degree surround sound. Pepsi® is available in single and multi-serve packs across all modern and traditional retail outlets. 

 
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• Nepal