KATHMANDU, Dec 19:  Outreach Nepal has won ECI Marketing Innovation Award for its “Basic Humanity” campaign, which was initiated in the beginning of March this year amidst the global pandemic, when the entire world was locked inside houses with limited resources.

ECI festival was held in Shanghai from December 16 to 18. ECI Awards was founded by IECIA (International Entrepreneurs, Creatives & Innovators Association). ECI presents the global award in the arena of digital economy, which measures “effectiveness of Innovation” as the evaluation criteria. It recognizes the most innovative achievements in the categories of business model, product, service, technology, marketing and management to encourage and inspire innovations applied in commercial and creative industries around the world.

Receiving the award on behalf of Outreach Nepal in Shanghai, Chairman of  Asian Federation of Advertising Associations (AFAA) Raymond So praised the campaign. “I would like to congratulate Ujaya and his team for the inspiring campaign of Basic Humanity, which was adopted, replicated in multiple languages in several countries with a very positive note. The campaign was very relevant to current context. The Basic Humanity campaign has brought forward the simple message of “empathy,” he said

Another reassuring note was from President of ECI Awards Dr Owen Jia. “Many Congratulations to Outreach Nepal team for winning ECI Marketing Innovation Award for the project "Basic Humanity ''. This work focuses on the problems that's common to humans across culture and borders, it is emotional and very insightful,” he said.

While congratulating the Outreach Team, President of the Advertising Association of Nepal Rabindra Kumar Rijal said, ‘This is a great honor and a notable accomplishment for Nepalese advertising to be recognized in an international scene. It gives me immense pleasure and confidence that the future of our advertising industry is moving towards an optimistic track. I congratulate the Team Outreach for incessantly bringing us such accolades and recognitions from the global platform and making both, our fraternity and our country proud.”

Started in Nepal, the “Basic Humanity” campaign was adapted by six countries in eight different languages. The campaign was noticed by major global advertising publications and they came forward to cover the campaign insights in their publications.

Founder Managing Director of Outreach Nepal Ujaya Shakya thanked ECI Awards for recognizing the very special work from Nepal. “As I have mentioned earlier that our small gesture was to bring forward the simple message of ‘empathy’. If this effort can touch a single soul, we will be an effective humane creative agency and that’s the power we need in order to reinvent ourselves as the new age advertising professionals,” he said.

 
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