OPPO launched its latest offering -- Selfie Expert F3 -- amid a function in Kathmandu on Friday. According to the company, the F3 is targeted at ‘Group Selfie’ generation. The smartphone has features like 5.5-inch screen, 13 MP rear camera, 16 MP front camera, 4GB RAM, 64 GB ROM and 3,200 mAh battery, among others.
The F3 has dual selfie camera -- one for selfie and one for group selfie. Ashim Neupane of Republica talked to Michal Li, head of media buying, OPPO South Asia, on the sidelines of the launch event to know more about the OPPO brand and the company’s strategy in the days to come. Excerpts:
Could you please tell something about OPPO?
OPPO -- a global technology brand founded in 2004 -- focuses on providing quality products that never fails to inspire and excite the customers. We entered the mobile phone market in 2008, and we are now available in over 20 markets. The brand has already been registered in 140 countries. We design, manufacture and promote our own products, combining innovative technology with unique design to ensure that our customers always receive the best.
What makes OPPO Selfie Expert F3 different from other smartphones?
The main difference is our camera as the smartphone has two front cameras – one for selfie and another for group selfie. OPPO F3 is the first smartphone to come loaded with two selfie cameras. The one for group selfie is an 8MP shooter with 120 degree wide-angle lens that allows 105 percent more field of view for the group selfie photos than the regular camera. And the second one is a 16MP camera for selfie moments, with upgraded beautify 4.0 function, more screen flash, selfie panorama, palm shutter and various filters for all scenarios. Selfie has always been a unique thing for OPPO as we invest a lot of our resources on improving the cameras.
We also have other unique features like hook flash charge which helps the users to make call for two hours charging the phone for only five minutes. Similarly, with the help of fingerprint sensor, customers can unlock the phone in just 0.22 seconds. We have got a lot of unique features in our handsets.
How has been the performance of OPPO in Nepal?
We have already received great response over our products from the Nepali market. As a new player, it takes time to be established. Though we entered the Nepali market in September last year, the business has been surprisingly up in just eight months. We already have 650 sales outlets, five customer care centers in major cities and 350 qualified professionals working in Nepal. Market response is very good and we are very confident that OPPO is going to be the most popular smartphone brand in Nepal. We are planning to expand our sales outlet to 1,000 within this year. We believe OPPO will be very popular amongst youths here.
What prompted OPPO to bring ‘Dual Selfie Camera F3’?
More than 100 million youths in the world are using OPPO camera phone. Nowadays, if you see the market, taking pictures has been a fashion in people’s day to day life. As everybody takes selfies and photographs daily, camera has become a part of our daily life. So we launched this product, targeting selfie lovers. The smartphone helps users to capture better selfies and group selfies in comparison with other smartphone brands.
What about pricing?
As a brand, we focus on manufacturing quality products for our consumers than worrying about the price. We have always focused on improving the experience of the customers. We will always work to bring best products and excellent camera on our smartphones for our young consumers. The price of our products has always been in line with the quality of our products.
How is OPPO doing in the global market?
We are doing great in the global market. As per the research of International Data Corporation (IDC), a research agency, OPPO is the top four smartphone brand in the global market. We have 133 percent yearly growth which is significantly high compared to any other smartphone brand. And in China, which has a population of 1.3 billion, we are the number one brand. We have 16.8 percent market share in China which is the most competitive and biggest market.