Oppo forays into Nepali market

Published On: September 13, 2016 12:40 AM NPT By: Republica  | @RepublicaNepal

KATHMANDU, Sept 13: Chinese smartphone brand OPPO, on Monday, announced its entry into the Nepali market by launching its 'selfie expert' phone OPPO F1s at an introductory price of Rs 32,390.

OPPO has appointed Tele Cell Pvt Ltd as its authorized distributor in Nepal. 

“The F1s brings a revolutionizing selfie experience with a 16 megapixel front camera with 1/3.1 inch image sensor. Further, the phone incorporates a photo beautification feature, Beautify 4.0, for further enhancing the selfie-taking experience,” Tele Cell said in a statement. “With seven beautify levels, adjustable skin tone mode and upgraded photo-processing algorithms, Beautify 4.0 is optimized to capture selfies with bright, clear skin, vivid eyes and striking features,” the company in the press statement. 

The smartphone sports a 13 megapixel rear shooter.

The OPPO F1s features like 5.5-inch screen, octa-core processor, 3GB RAM, 32GB internal memory, and is powered by 3075 mAh battery. 

“Nepal is an important market for us due to our focus in South Asia. Rapid developments in the Nepal smartphone market along with the expected 4G launch makes the country a potential market to invest and grow in,” Jonny Ge, CEO of OPPO Nepal, said. 

OPPO has also launched two other smartphones -- Neo 7 and A37 - in the domestic market.

We will open 500 outlets within a year

Micheal Li
Brand Manager, OPPO

Micheal Li, the brand manager of OPPO, is in Nepal for the launch of the Chinese smartphone brand in the Nepali market. Sujan Dhungana of Republica talked to Li to know about OPPO's plans in Nepal. Excerpts:

Please say something about the OPPO brand. 

The brand, OPPO, was established in 2001. We entered the smartphone business in 2008. In this short time, we have established OPPO as one of major players in the global smartphone market. OPPO has been named the No.4 smartphone brand in the global market in the second quarter of 2016 with 6.6 percent market share, as per the IDC report. We are stepping into Nepal to give a new taste to consumers here.

How is the Nepali market?
I think that Nepal is a very potential market for OPPO as the demand of smartphone here is growing fast. People here are switching from bar phones to smartphones which makes the market more potential for us. Moreover, I have heard that number of mobile subscriptions have outnumbered the country's population.  This also encouraged OPPO to enter into the Nepali market.
What will be your strategy in this already crowded market?
We have actually brought very competitive devices in Nepal. Our products launched here have focused on camera technology, addressing the growing craze of taking selfie photos. The high emphasis that OPPO has given to front camera has made OPPO one of the leaders and innovators in global smartphone industry. Our cameras are our strong point.

We believe that our focus on camera technology will help to place us among top smartphone brands in Nepal.

We have plans to open 500 outlets and eight exclusive stores in Nepal within first year of the launch. One service center of OPPO has already been set up at Civil Mall. Similarly, we also aim to emphasize high on the marketing side. 

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