NTB to lead 25 companies at SATTE to promote domestic tourism

Published On: March 21, 2021 07:35 PM NPT By: RSS

KATHMANDU, March 21: Nepal Tourism Board (NTB) has geared up preparations to revive domestic tourism hit hard by the coronavirus pandemic. The NTB will be taking part in the South Asia Travel and Tourism Exchange (SATTE) to be organised by the International Tourism Promotion Board in India. 

This is the first international event that NTB is organizing for participants to attend physically after the Covid-19 crisis. 

Under the leadership of NTB, 25 different companies including the national flag carrier Nepal Airlines Corporation (NAC) will be attending the event scheduled to be held in Greater Noida from March 24 to 26. According to NTB Chief Executive Officer (CEO) Dr Dhananjay Regmi, they will participate in the SATTE as per the strategy to enter the markets in neighbouring countries first to promote domestic tourism.

''Tourist activities are gradually gaining momentum in India and Nepal's participation in the event will be significant even as India is yet to open its border for many countries. We will reach other tourism markets in India after analyzing the presence in SATTE,'' he added. 

The NTB believes that the event will be helpful in promoting Nepal's tourism at a time when the government has already decided to resume flights to and from India with two flights each day. 

The NTB has realised the need for separate strategies for transit points, hill stations and other touristic sites to attract Indian tourists to visit Nepal. '' Strategies have been formulated accordingly,'' he said.

Supported by the Tourism Ministry of India, SATTE is taken as an important tourism exchange fair in South Asia.

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