A market simply means where buyers and sellers meet for trading purposes. The transactions are made by keeping in mind the satisfaction of both the parties. Indeed, this is a basic definition that needs to be understood when it comes to marketing. But, as time passes, marketing becomes wider and different from mass marketing to individual marketing. 

If I am not wrong in my opinion, marketing is a more dynamic version. I mean to say that the era of ‘artificial intelligence along with online marketing.’ Everything can be marketed. People are more likely to buy their products from such technologies. Thanks to the internet because one can use it while doing online shopping with a wow feeling rather than gloomy feeling. 

Most recently, I have practically experienced the wow feeling when I bought a shaving machine because of on-time delivery and its unique features. Some wise man has said, “Business has only two functions- marketing and innovation.” So, if you carefully read between the lines, then you should know the importance of innovation too. 

Once upon a time, there used to be barter system where people would exchange goods as per their common understanding. Today, time has changed and people are now living in a comfort zone by buying a bulk of different goods from within the four walls of their rooms. However, marketing has been changing day by day in terms of services, product attributes, experiences, product sizes, places, information, ideas and much more. 

After all, the heart of a business’s success lies in its marketing. Most aspects of business depend on successful marketing at the end. The overall marketing includes advertising, public relations, promotions, sales and society at large. Although marketing is hugely important for a business to succeed, it can also be very expensive.

However, if we are talking about products, then it must get the ‘wow feeling’ from the customers. For this, the company should research on customer’s satisfaction level and happiness at a time when they are buying these products. As a result, the company will be able to find strengths, weaknesses, opportunities, and threats in order to establish good rapport with all customers.

SWOT analysis will give managers options to match internal strengths with external opportunities. The outcome should be an increase in value for customers, which hopefully will improve competitive advantage for the company. Naturally, marketing should result in a customer who is ready to buy. All that should be needed then is to make the product or service available. 

In a nutshell, I am not suggesting that money should be wasted in order to create customer’s delight. I am saying that utilizing resources to develop customer’s delight is also not a bad idea. Hence, happy customerscan be achieved if the employees are good for a customer will never love and trust a company unless the employees love it first.