Former Miss World Manushi Chhillar has been roped in by UNICEF for the occasion of World Menstrual Hygiene Day to spread awareness on the burning issue of menstrual hygiene in India.

UNICEF’s international initiative called the Red Dot Challenge, a symbol adopted by the world body to depict the menstrual cycle in India will be promoted by the stunning Bollywood debutant with an aim to educate young girls with all information on maintaining hygiene, constructing adequate sanitation facilities, providing quick access to feminine hygiene products, etc.

Manushi also runs her own initiative on menstrual hygiene, ‘Project Shakti,’ and tirelessly works towards the same even after completing her reign as Miss World.

Speaking about the same, Manushi says, “Girls and women menstruate. They always have and always will. Yet taboos, myths, and misinformation continue to surround something that is so natural. These taboos may have far-reaching consequences, especially on young girls. They can prevent them from going to school and participating in everyday activities and social and religious gatherings. In this day and age, ‘coming of age’ should not have any restrictions or obstacles.”