KATHMANDU, March 15: Carlo Mamberto, an Italian hiker, immediately fell in love with Nepal and its hospitality and natural beauty made an indelible mark on his heart when he first came to the country and set out on a trek to the Himalayas.
After a short visit to Nepal in 2006, he returned home. However, he returned to Nepal out of love for the country and its people. After that, he started a tourism business with the idea of doing something for Nepal and the Nepali people.
While visiting various places in Nepal, Mamberto came to understand the pain and problems of the people here and realized that employment is not the only problem in Nepal. After that he also started social work. He organized the 'Finale for Nepal' campaign which was launched in 2009 from Milan, Italy where thousands of Italian people participated in various sports and collected donations that were used for social work in Nepal. With this campaign, he has conducted various programs such as distributing educational materials to students of rural Nepal to garbage collection and cleanliness programs in the various tourist destinations.
"I started the 'Finale for Nepal' campaign to promote Nepal's tourism, cultural diversity around the world and to attract foreign tourists to various scenic spots located in the country," Mamberto said. He also has been advocating to control plastic pollution in various parts of Nepal. “Young children should be taught how to reuse as well as dispose of plastic properly so that they will grasp the idea about the impact of plastic on the environment and will build a habit of using less plastic in the future,” he said.
Mamberto, who has so far attracted thousands of Italian tourists to Nepal, has plans to help attract more Italian tourists to Nepal. He has brought many hearing impaired people from Europe to Nepal so that they can enjoy the natural beauty of the country as well. Both his parents are hearing impaired as well.
Similarly, Achyut Gurung, a Nepali tourism entrepreneur collaborating with Mamberto, expressed his concerns over how the state should recognize such people who are working hard selflessly to promote Nepal. “A foreigner is working day and night to introduce Nepal in this way. The state should recognize such people. We need to make him a tourism ambassador to spread the message about Nepal's tourism around the world,” Gurung said.
Likewise, Tikaram Nepali, another entrepreneur, said that the government will be relieved to boost the Nepali tourism business, which has become exhausted due to the COVID-19 pandemic if people like Mamberto are recognized and given a favorable environment to work furthermore.