KATHMANDU, May 18: Tuborg, the Danish lager brand, has announced the return of their successful music campaign Tuborg Open, which this year sees global pairing Diplo and MØ exploring musical influences and creating new collaboration tracks with artists from around the world.
Now in its second year, Tuborg OPEN is once again bringing together a group of incredible musicians to create something truly special; a song with one global message but the story told in a different way by each collaborating artist, using their own unique lyrics and reflecting the diversity and unique local culture. Artists from some of Tuborg’s key markets across Asia and Europe will encourage people to be ‘Open To More’ in their own way, emphasising that the power of trust and an open attitude adds value to all our lives.
American super producer and DJ Diplo, who was part of last year’s campaign, returns with Danish rising star and long term collaborator MØ. Together they have created a track, called ‘Stay Open’, with artists from around the world invited to rewrite the verses to tell story of what being ‘Open To More’ means to them.
Russia are working with DJ and singer Ivan Dorn, whilst India have engaged Vishal Dadlani whose musical influences ranges from Bollywood to indie rock. Nepal have teamed up with two popular artists of the sub-continent; famed Nepali Rapper Laure and Bipul Chettri, who is renowned for his contemporary folk music. Singer-songwriter Levante will lead the campaign in Italy, and a host of other artists are still to be confirmed from markets including China, Bulgaria and Myanmar.
Speaking about this year’s campaign, Diplo said: “To be part of Tuborg Open for the second year is really cool. This year Tuborg came to us with the idea of being “Open to More” and MØ and I were already working on ‘Stay Open,’ this track about how so many times people are closed but it’s important to stay open to new people and experiences.
“It fits the campaign perfectly and the artists from around the world are already coming to us with ideas of how they want to change it up and add their own perspective to the idea of staying open which is the really cool bit of the project.”
Danish vocalist and songwriter MØ is excited about the global collaboration process: “For me, the journey you go on to get to the finished product is often the best bit. By being open to new influences, you mix together things that you think will never fit but sometimes, it really works well. I love what you learn and experience from doing that and watching the track you had at the start become something totally different.”
Sharing their excitements Laure said,"Tuborg has always backed-up music collaborations in Nepal and I have worked with them locally in numerous occasions. This time,Tuborg OPEN has brought musicians from across the globe to one Open international platform. I feel fortunate and excited to be a part of this Tuborg Open international collaboration with Diplo, Mo and Bipul. Through this campaign, Bipul and I have come together to create something new to Open for More along with Tuborg international."
Bipul further added,"Tuborg Nepal has always been supportive of music and musical campaigns in Nepal. I am excited to be a part of this fantastic collaboration with Diplo, Mo and Laure. Music for me is all about being open without which we cannot create art. For me being open through Tuborg Open collaboration is to expand the element of creativity through music. Music is all about learning new things, exploring new ideas. Through music we got to collaborate with amazing artists such as Diplo and MO and I feel honored to be a part of Tuborg Open."
The global track was released on May 11, 2018, followed by our Local Track Releases in June great stories from global and local artists about their journey of being “Open To More”. The campaign will be supported with on-pack and digital, culminating with a live gig featuring Diplo and MØ as well as some of the local artists, later in the year.
Sharing his pleasure Baibhav Sharma Marketing Director Gorkha Brewery (P) Ltd., "We are thrilled to announce Tuborg International Diplo and MØ collaboration of the Tuborg Open song with our very own local artists Laure and Bipul Chetrri. This is a huge opportunity for our artists and this collaboration is a milestone for Tuborg Nepal. "