Coca-Cola announces Dashain Campaign “Sambandha Utsav Swad Sanga”

Published On: September 15, 2022 06:09 PM NPT By: Republica  | @RepublicaNepal

KATHMANDU, Sept 15: One of the popular beverages in Nepal, Coca-Cola has announced its new Dashain Campaign titled, ‘Sambanda Utsav Swad Sanga’ which implies that Dashain is a time when families come together to enjoy, share meals and deepen the family bonds.

According to a statement issued by the company, it has introduced five new labels which carry illustrations of artworks representing Dashain in Nepal. The artworks include activities like kite flying, putting on Tika, eating with family, ping (Dashain Swing) and Deusi Bhailo celebrations.

“I am very excited about the theme for this year “Sambandha Utsav Swad Sanga” as it perfectly reflects what Dashain is all about- it is a celebration of relationships, coming together and bonding over the best tasting food that is prepared for Dashain. With the Dashain special Coke bottles, we wish our consumers many magical moments of togetherness and may everyone cherish the memories of the festivities”, the statement quotes Adarsh Avasthi, Country Director of Coca-Cola in Nepal, as saying.

Similarly, as food is a huge part of Dashain, Coca-Cola has collaborated with the BBC Master Chef Professionals winner, Santosh Shah who has curated five recipes for the festival. To get the recipes, consumers can simply scan the QR code on the labels of Coke bottles or find recipe videos on the Facebook and Instagram pages of Coca-Cola Nepal.

Meanwhile, consumers can also participate in the cooking contest by uploading videos of their food on social media and tag Coca-Cola Nepal and Chef Santosh Shah. Three lucky winners will get a chance to meet and greet the celebrated chef.


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