KATHMANDU, May 5: Danish Beer company Tuborg has announced the return of its music campaign Tuborg OPEN, which this year sees Grammy award winners Clean Bandit collaborate with Neetesh Jung Kunwar on a new track. Clean Bandit have sold 44 million global singles working with artists such as Demi Lovato and Sean Paul on their hit tracks 'Solo' and 'Rockabye', while Neetesh Jung Kunwar (NJK), who will be representing Nepal, is a YouTube sensation with 485K subscribers.
In 2019, together with Tuborg, Clean Bandit is travelling to five locations - China, India, Nepal, Russia and Vietnam – where a local collaboration artist will immerse the band in the local cultures and experiences that have shaped their own musical style. Following their trip, which will include a meeting with fans in the city and studio time with the local artist, Clean Bandit will return home to work on a new collaborative track, started by the local artist and incorporating all the new experiences of the city.
Speaking at the launch of the campaign, cellist of Clean Bandit, Grace Chatto, said, “We're excited to be visiting artists and fans in these five countries as part of Tuborg OPEN. We're always keen to travel to new places and absorb the culture.”
Bassist Jack Patterson added, “As a group of musicians and filmmakers, we've always taken inspiration from different styles and cultures, but it's been more what we've stumbled across or found through some research.”
The visits to Nepal, China, India, Vietnam and Russia will be captured and documented on Tuborg's digital channels, starting from May, where fans can follow Clean Bandit's adventures whilst they go on shuffle around the world.
Milan Shah, International Marketing Manager at Tuborg, said, "The impact that Tuborg OPEN has had around the world is beyond what we could have imagined. Now, we're excited to be taking Clean Bandit on Shuffle and into five of our key markets to give them the true experience of those nations.”
Baibhav Sharma, marketing director at Gorkha Brewery (P) Ltd, added, “Tuborg has a long and proud heritage with music, helping introduce new genres and artists to new markets.”