KATHMANDU

Sashi Incorporation and Investment Pvt Ltd organized an event to celebrate the trade relationship between Nepal and United Kingdom on Tuesday. Sashi Incorporation and Investment Pvt Ltd has launched the official store of the brand ‘The body shop’ at Durbar Marg.

The body shop is a UK-based beauty brand that falls under the top 10 beauty brands worldwide. Its franchises are spread over 84 countries having around 3,500 stores worldwide.  The Body Shop, a British cosmetic, skincare, and perfume company; founded in 1976 in Brighton by the late Dame Anita Roddick, is a forerunner in the ethical, green beauty movement. With a history of championing local communities through its bespoke Community Fair Trade (CFT) program; The Body Shop sources its ingredients, accessories, and packaging from over 30 CFT partners all over the world.

At the event, British Ambassador to Nepal, Nicola Pollitt visited the store and celebrated the trade relation between Nepal and United Kingdom. Pollitt shared that The Body Shop in the UK was the first-ever cosmetic brand she visited in her hometown. And she added, “This is a very exciting moment. I think it’s a real sign of the potential with Britain and Nepal trade relations have. It’s not been an easy period but it is fantastic to see this brand to see in Durbar Marg and to know that will be here in Kathmandu and beyond coming in and trying and buying well known British brands and is a privilege  to be here and all the best for future endeavor.”

Likewise, Saru Aryal Pradhan Managing Director of Sashi Incorporation explained, “This is an attempt to be the gateway to officially enter the beauty sector having an international reputation. The products of The Body Shop are environment friendly; raw materials are organically farmed without chemical culture and are the first brand that is cruelty-free. Most importantly tribal communities from around the world are engaged in building a sustainable business. For more than three decades The Body Shop international has been partnering with Nepal through Nepal-made paper for its packaging, and the opening of the store has added one more step in the collaboration.”