KATHMANDU, Dec 16: Do you love badges? Well, it sure is a medium of expression. Whether someone is angry and you cannot apologize, or you want to say something that you cannot say directly to the people; badges provide a medium for expressing such moments. You can wear “Sorry” badges to apologize or you can wear “I hate you” badge around people who you hate. Summarizing it all, trendy badges make expressing your feelings funnier. The way of expressing is more creative. Like it is said, “When we fall short of words, we choose art to express how we feel”; since it follows art, badge is a similar type of expression 

There are lots of brands investing in arts but only a few of them produce trendy and funny badges. One of them is Badge Nepal. Founded by Anil Udaya six months ago, the brand has been producing funny and trendy badges for the people who want to express. “Our brand is an amalgamation of art and funny ways of expressing,” says the founder. 

Udaya is a designer by profession. Working with different events is one of his sources of income. It was actually events that motivated him to come into this business. Explaining more, he adds, “I have attended many events. At most of those events, I notice people badges of their own, either supporting their event’s agenda or promoting their event. However, that raised a question in my mind: “How cool it will if badges were a means of expressing ideas?” There were badges supporting to artists, events and their causes. But there were hardly such badge that expressed people’s unheard feelings; that too in a funny way. So as an outcome, I decided to establish this brand.” 

The price of any badge is at least fifty rupees. But the customers don’t have the privilege of ordering the badges online and getting them delivered. Udaya says it would be weird for the products like badge to be delivered. He explains, “The charge of delivering would then turn out to be more than the badge’s actual price. “

“There is a lot yet to be achieved for the brand is only six months old”, says the founder, Udaya. Lack of market exposure is one of his major challenges. “We are just a start-up initiated to provide badge accessories to the young generation. Getting to people is really a painstaking effort for us. Maybe it has been hard because we work online,” says the founder.

Despite the hurdles, enlarging the brand is Udaya’s main goal. “We are a local brand and we don’t even wish to be a money-laden company. However, we want most of the young people to know about our brand,” he adds. 

There are long term goals. We also have ambitions to be fulfilled as soon as possible. One of the founder’s “as soon as possible” purposes is to make young people know about the cultures and languages of Nepal. Explaining that goal, he adds, “Today, we hardly know the different tradition and languages of the country. So, I and my team will be coming up with badges featuring different proverbs in Newari and other regional languages.”