September 24, 2021 06:00 AM NPT
By: Suravi Regmi
Consumer behavior during the COVID-19 pandemic has been dominated by several factors like buying motivation, market trends, consumer living standards, lifestyles etc. Every consumer's buying and consuming patterns differ in each geographic and demographic segment of Nepal.
Emotions are the byproducts of human psychology that drive buyers from their homes to shops and marketplaces. Buyers are in one way or the other taking initiatives to achieve desired states of emotion through products and services. Hence, products and services contain emotional elements.