KATHMANDU, May 30: The First Asian Resilience Summit 2019 is opening in Kathmandu on June 31. The two-day summit is co-hosted by the Nepal Tourism Board, the Global Travel and Tourism Resilience Council (GTTRC), the Pacific Asia Travel Association (PATA) and the United Nations World Tourism Organization (UNWTO).
Minister for Foreign Affairs Pradeep Kumar Gyawali is scheduled to inaugurate the summit. The summit is to celebrate Nepal's recovery, address resilience on a global scale and conduct a deep dive into regional issues faced by Nepal, the GTTRC stated in a press release today. The summit is expected to disseminate the message to the world that Nepal is a safe tourism destination after facing the difficult situation in the immediate aftermath of the Gorkha earthquake in April 2015.
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This event will review successful policies in Nepal which led to stabilization and growth of the travel sector. Nepal is going through tremendous transitions in the economic and political spheres, with significant changes in the past few years in the face of challenge. The current unprecedented opportunities for partnerships, trade and foreign direct investment call for the showcasing of this unique destination.
Nepal can fulfill its potential only through an integrated approach, hence the hosting of the 2019 Asian Resilience Summit - a prelude to the Visit Nepal Campaign 2020, themed "Nepal: for Lifetime Experience". The Summit will have a strong focus on the benefits of marketing to the intrepid traveler, as well as wider affinity markets, perception, brand management and communication, entrepreneurial spirit, government programs and philosophies that can be developed or deployed for other destinations’ resiliency planning.
The Summit to be participated by more than 300 people associated with the tourism sector will discuss 30 working papers to be presented by various foreign experts. GTTRC, created by Jacobs Media Group, is the go to resilience expert providing a platform for professionals from various industries to share information and best practices regarding resiliency and preparedness when facing crises of any kind, man-made or natural- in the context of tourism. The GTTRC has joined with multiple governments around the world, including Jordan, South Africa, Jamaica, Northern Macedonia and Nepal, in order to host events which provide this forum for global speakers, government officials and businesses to share their best practices and lessons learned having prepared, or not, for unfortunate eventualities.
