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KATHMANDU, June 26: The Embassy of the Republic of Korea in Nepal hosted the 2025 K-Beauty Festa in the capital on Saturday, celebrating the rising popularity of Korean beauty and culture in Nepal.
The event brought together leading Korean cosmetics retailers in Nepal, including Korean Beauty Point, Dream Skin Nepal, KPG-Beauty, and Prettyclick. These brands showcased a diverse range of popular Korean skincare and beauty products. Special promotional offers and live product demonstrations attracted enthusiastic participation, underscoring the growing demand for K-beauty in the Nepali market.
A key attraction was the K-Beauty Class, co-organized by the Embassy and the Sejong Culture Academy. Renowned Korean makeup artist and beauty YouTuber Hoseok Jung (shawn\_issure) led an engaging, hands-on session themed “Korean Skincare.” The class offered valuable insights into current K-beauty trends through live demos and interactive training, receiving an overwhelmingly positive response from attendees eager to learn Korean skincare and makeup techniques.
2025 K-Beauty Festa celebrates Korean culture and cosmetics in...
In addition to the beauty-focused sessions, the celebration featured various cultural activities. The 2025 Korean Speech Contest, held under the theme “Beauty,” showcased language skills and creativity. The K-Culture Experience Zone provided attendees with opportunities to try on traditional Korean attire (Hanbok), sample Korean cuisine (K-Food), and experience Korean calligraphy.
The open-access event drew K-culture enthusiasts from across Kathmandu, reflecting the widespread interest in Korean trends and traditions.
In his opening remarks, Park Tae-young, Ambassador of the Republic of Korea to Nepal, thanked all participants and supporters of the event. He highlighted the growing influence of Korean culture among Nepali youth—through Korean language, K-Pop, dramas, and K-beauty—and emphasized its role in fostering closer ties between the two countries.
“Our Nepali friends of K-culture are civilian envoys of friendship between Korea and Nepal,” said Park. “The Embassy will continue to support and expand opportunities for cultural exchange and cooperation.”
The 2025 K-Beauty Festa marked yet another successful chapter in the deepening cultural partnership between Korea and Nepal, strengthening ties through shared appreciation for beauty, tradition, and innovation.
