KATHMANDU, Feb 24: SAIGO Masamichi, ambassador of Japan to Nepal, handed a certificate of appointment to TAKADA who was designated as “Japanese Cuisine Goodwill Ambassador” by Japan’s Ministry of Agriculture, Forestry and Fisheries (MAFF) in January 2021.

TAKADA established "Maharjan International" in Kathmandu in 2012 as a company specialized in Japanese sake and food, imports and retails a wide range of Japanese sake and food to both Nepali people and foreigners in Nepal. He has made valuable contributions for the Japanese culinary experiences in this country.

The appointment is part of Japan’s MAFF efforts to promote Japanese food and dietary culture; underway since 2015, according to a press statement issued by Embassy of Japan in Kathmandu.

Designated ambassadors are persons capable of providing appropriate consultations on the promotion of Japanese food and dietary culture, the embassy said.

The Japanese Ministry of Foreign Affairs was encouraged to promote food and Japan’s dietary culture after UNESCO listed “WASHOKU” (Japanese food) as an Intangible Cultural Heritage, the embassy stated.

As Goodwill Ambassador, TAKADA is expected to assist the MAFF in promoting Japanese food and dietary culture and provide advice on the same abroad, the embassy said.

 
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