Academy award-winning actress Reese Witherspoon's media company, Hello Sunshine, is selling itself to a newly formed media firm backed by Blackstone Group Inc (BX.N) for an undisclosed sum.

The sale will value the company at about $900 million, people familiar with the matter told Reuters. Founded in 2016, Hello Sunshine is the women-led production house behind series like HBO's "Big Little Lies," "The Morning Show" on Apple TV+ (AAPL.O) and "Little Fires Everywhere."

The deal comes as a video streaming war between Netflix Inc (NFLX.O), Walt Disney Co's (DIS.N) Disney+ and AT&T Inc's (T.N) HBO Max heats up, forcing the companies to spend billions of dollars on content.

"The rapidly growing demand for high-quality content is one of our firm's highest-conviction investment themes," Joe Baratta, the global head of private equity at Blackstone, said in a statement.

Earlier this year, Amazon.com Inc (AMZN.O) announced the purchase of MGM, the fabled U.S. movie studio home to the James Bond franchise.

Blackstone is executing the Hello Sunshine deal through its private equity arm, which had previously bought a majority stake in dating app Bumble Inc's (BMBL.O) parent Magic Labs.

The new media company buying Witherspoon's firm will be led by former Disney executives Kevin Mayer and Tom Staggs.

Its board will include Witherspoon and Hello Sunshine Chief Executive Sarah Harden, who will continue to oversee the day-to-day operations of the production house.

Witherspoon and Harden will also remain significant equity holders of Hello Sunshine.