Published On: July 25, 2017 01:14 PM NPT

Applying marketing skills in academia

Applying marketing skills in academia

Roshee Lamichhane Bhusal is a lecturer of General Management and placement in-charge at the Kathmandu University School for Management (KUSOM). Having graduated from Kathmandu College of Management (KCM), she earned her MBA degree from Osmania University, India in 2012. She then went on to work in the field of marketing a couple of years. Roshee nevertheless encountered the sense of belongingness in academia, which eventually extended her journey in the field of teaching.
My City’s Sonam Lama caught up with Roshee to talk about her experience and challenges in the field of management.

How has your experience in the field of management been so far?
I worked for six months at Asset Advisory, a finance company in India, after graduating MBA. Coming back and working in the school that I had attended a few years ago was a wonderful experience in the sense that KCM was trying to get affiliation with Siam University in Thailand. Having gotten the opportunity to become a part of the process gave me an exposure into the legalities of affiliation. After that, I worked as a business development manager for a year and ultimately in 2015 I began working as lecturer in KUSOM.

How challenging has the journey been?
I have witnessed a couple of circumstances where people were doubtful about the duties assigned to me. They doubted my capability. As a woman, I had a tough time dealing with this mindset and adjusting in a challenging environment. Moreover, maintaining a balance between my personal and professional life with unbiased attention was quite challenging.

Has the scope of management studies improved in Nepal over the decades?
Since management studies shares a common ground with other work stations, the scope is much likely to increase. With top students wanting to pursue their career in the field of management, there always remains a better possibility of its scope widening in Nepal. There definitely have occurred certain advancements in the subjects taught under management studies. With the number of management colleges mushrooming in Nepal, the scope has surely improved here.

How are the courses provided in KUSOM different from other schools?
We have two intakes each year with a total 70 students graduating every year. For BBA, we have BBA Honors and BBA Emphasis programs. These programs come with some additional credit requirement. The specialized programs will help students pursue advanced and specialized studies abroad. Those who manage to get the required credit are qualified for BBA Honors. KUSOM also has an incubation cell, where we encourage students to start up their new ventures.

How has the experience as a placement in-charge been at KUSOM?
Since we believe in properly equipping our students with both theoretical education as well as hands on experience, we have been able to send competent graduates to the market. The fact that KUSOM is the first school to start MBA program in Nepal probably added to establishing a reputed name in the market. As a placement in-charge, I have had this delightful opportunity to shoulder upon the core responsibility of helping graduates achieve a secure future.


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