Promoting business via content marketing

Elance Digital Media held Nepal’s first digital conference on ‘’Content Marketing’’ on Saturday, marking the first year of its establishment. 

The event focused on the strategies of growing business with the help of content marketing, stated the press statement. 

Anish Sah, Founder and CEO of Elance Digital Media stated‘’Even though, in Nepal, the traditional marketers have moved to digital space to meet with the changing behaviors in the digital era, we still lack behind.’’ 

The chief guest of the event, Madhu Sudan Kayastha -- Principal of Kathford International College -- stated that content marketing had its challenges, but content marketing events would help understand the trends to recognize different aspects of content marketing. 

During the event, Sah shed light on the basics of content marketing and strategies and discussed ways of formulating it.