Advocating the Nepali fashion industry
Nepali fashion industry is infant —gradually adopting authentic fashionable textile. People are ordering branded products like Gucci, Armani and other internationally acclaimed brands. This is a good news for the fashion industry. However, in-depth, our money is going out of the country, which affects Nepal’s economy.
So, the question is, can Nepal become independent in the fashion realm? For the moment, it is ‘Mission Possible.’ A country widely known for trekking and mountain climbing can hardly manufacture
quality and stylish product. It is still insecure to invest in the fashion industry. Moreover, even the natives barely trust the local products. They are skeptical while purchasing Nepali brands in term of style and quality.
Amidst such unfavorable situation, Ashutosh Aggarwal, the CEO of The Regal Inc—a branded outlet, is taking a risk. Commencing operation two months ago at Durbar Marg, the outlet's main goal is to uplift the fashion industry of Nepal, mainly the quality and style.
Aggarwal said “People only come to Nepal for vacation and trekking. So, our plan is to increase the tourist in terms of fashion and making Nepal a hub for the fashion.”
“People visit Delhi, Mumbai and Kolkata for shopping, especially for marriage ceremonies. Even my cousin travelled to India to shop for the marriage, though I already have the Natraj Boutique in Nepal," he said.
“Although Nepal has the finest fashion industry in terms of quality and style, people do not trust. So, if the locals and Nepali abroad start to believe, our fashion industry will surely be booming,” he added.
Apart, the outlet is also focusing on authenticity, accountability, accessibility, and affordability of outfits. The outlet is a registered trademark and a franchise under Tag International Pvt Ltd which deals with eight brands in total.
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Bespoke Suiting
What if they can get the classic and customize-- a bespoke suit, in their homeland? The outlet is selling the ‘Classic Suit’—a century-old attire designed by skilled craftsman. They are dealing with the branded clothing brands including Loro Piana, Vitale Barberis Canonico (VBC), Fratelli Tallia Di Delfino, Dormeuil, Lanificio Cerruti and Ermenegildo Zegna. These are brands which manufactures suits for renowned brands like Gucci, Dunhill, YSL, Tom Ford and many others.
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GBB Multi-Purpose Jacket
Acknowledging the problem, The Regal Inc decided to launch the GBB multi-purpose jackets. The jacket is flexible and crease-proof, using modern fabrication. The jackets are also resistant to wrinkles, stains, and sweat. The best part is; you can design your own jacket: both formal and informal.
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